LinkedIn survey confirms business executives use social networks
Thursday, November 20th, 2008
A recent survey conducted by LinkedIn, Anderson Analytics and SPSS, found 60% of LinkedIn’s 30 million users have “high personal incomes, hold executive level or consultant positions, are decision-makers and likely to be active networkers”.
According to the sponsors, these results prove that “online social networks are not only a way for professional groups to stay connected, but powerful tools for business as well.”
If you’re a business networking site this is probably one thing you didn’t need a survey to tell you; although I’m curious as to why it’s only 60%.
