Digital tourism business for Wales
Tuesday, August 18th, 2009A recent review of the Welsh Tourism Industry conducted by L&R Consulting on behalf of the Wales Tourism Alliance recommended that three task and finish groups be established. The one that is of particular interest to me is the “Digital tourism business framework for Wales task and finish group”.
This group is Jointly Chaired by Julian Burrell, of the Wales Tourism Alliance, and Roger Pride, of Visit Wales/WAG and comprises the great and the good of Welsh Tourism (see the full membership list here).
The role this group is to “consider, agree and be responsible for decisions taken in respect of the appropriate framework for digital tourism business for Wales”.
The Objective of group is:
To consider and agree a Digital Tourism Business Framework for Wales, to achieve this, the group will need to agree:-
- Key principles
- Component parts and how they might best be delivered
- The risks and how they will be managed
- Required actions and timeframes, including whether or not to submit an application for European funding;
- How to ensure the tourism industry is content with the direction of the project and remains engaged as it progresses.
With a total Project Cost circa £18,500,000; I advice everyone with an interest in Digital Tourism in Wales to keep up-to-date on the working of this group by reading their blog (something I’ve only just discovered myself today):
If anyone has any comments, observations of views on this, please feel free to post them here - I’d love to know what you all think; and esp. if WalesCymru ‘might’ have some role to play in this development.
