WalesCymru.com

As corporate adoption of social media accelerates, we’re all looking for great examples of who’s actually using these tools and case studies which report they’re working. While the case studies may be some way off, at-least we can provide the list of tools and examples of who’s using them.

If you’re in business and planning your first Web2.0 project, you’re probably going to be most interested in the top 22 social media tools you should consider; and you’ll also want to check out examples of notable US brands who are using them. So with this in mind I’ve prepared the following list:

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe, Kodak)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop, Kayak)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM)
7. Events and meetups (Molson, Pampers, Innocent)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (method, Whole Foods)
10. Online video (Eukanuba, Home Depot)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson, McDonalds)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations - social media releases (Avon, Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines, Target)
22. Wikis (Second Life, T-Mobile Sidekick)

(the UK list will follow shortly, while we may have to wait for 2010 to have a decent Wales list - if we’re lucky)

OK, I have to confess - this is not my list but Peter Kim’s @ Mashable http://mashable.com/author/peter-kim/); but in my defence this is a list I would have (eventually) compiled if I hadn’t found Peter’s.

Anyway, I hope you find it useful, I did.