WalesCymru.com

Regular users of WalesCymru will have noticed more banner ads (like the one below) from today. We’re sorry if this has spoilt the clean uncluttered look, but with the credit supply taking longer than we’d like to recover, and faced with higher household bills we have to make money somehow.

Rest assured we are still thinking of our users, so are going to try and choose ads that are relevant to the site and the content. For this reason we have signed up to Commission Junction - one of the leading affiliate marketing services - as this allows us to select the ads we show.

For those interested in the business dimension, affiliate marketing (according to Wikipedia) is “an Internet based marketing practice in which a business rewards one or more affiliates for each visitor or customer they provide.”

Typically the return we see is relatively low, between 1 and 3% of the total value of a purchase, but hopefully the numbers will justify the decision to send our users off site.

I suppose time and user response will tell if this works, so please let us know what you think and in return we promise to keep you updated on the experience from our side.