Comments on: 100% of marketers plan to use social media; 50% will get it wrong http://blog.walescymru.com/2008/10/18/100-of-marketers-plan-to-use-social-media-50-will-get-it-wrong/ Site news and commentary for WalesCymru.com and the Welsh social media scene Fri, 12 Mar 2010 06:03:49 +0000 http://wordpress.org/?v=2.3 By: KaileeBrown http://blog.walescymru.com/2008/10/18/100-of-marketers-plan-to-use-social-media-50-will-get-it-wrong/#comment-29 KaileeBrown Mon, 20 Oct 2008 12:42:35 +0000 http://blog.walescymru.com/2008/10/18/100-of-marketers-plan-to-use-social-media-50-will-get-it-wrong/#comment-29 This is such a great point. So many companies think they are ready for social media because they hear the results are awesome. What they seem to miss is that the results are only awesome if you're actually doing it right. And that means listening and engaging with your consumers. This is brand building, not advertising. It's so different, and it will probably take a very long time for people to understand that. Thanks for pointing this out and including me in your post :) This is such a great point. So many companies think they are ready for social media because they hear the results are awesome. What they seem to miss is that the results are only awesome if you’re actually doing it right. And that means listening and engaging with your consumers. This is brand building, not advertising. It’s so different, and it will probably take a very long time for people to understand that.

Thanks for pointing this out and including me in your post :)

]]>