Friends, Contacts, Connections … what do these actually mean?

March 31st, 2008

It doesn’t matter what you call it (or does it?), but these days some of us are plagued with too many ‘Facebook friends’. By this I mean we have accepted a ‘friend’ request on one of the many social networks that we joined last year from someone we don’t really know, and are unlikely to have anything to do with, and now get a constant stream of unwanted invitations, meaningless notifications and status updates.

This got me wondering, what does a ‘friend’, ‘contact’, or ‘connection’ actually mean? And should we add people to our personal address book, when for many the implied relationship is little more than an acknowledgment of “yes, we know each other”.

For my part I view Facebook as a ’social network’. That is one where I am mostly connected with Friends and Family and people I know at a social level; while Xing, LinkedIn, and a few dozen other web2.0 sites I’ve joined, are mainly for ‘business connections’. Clearly the boundaries are blurred and I have business relationships with friends, and friends on these business network sites who are not on Facebook; but I usually try to keep these separate - after-all we don’t want to bore everyone with our web-chatter, even if this is your biggest passion in life.

I realise this distinction is transient and that Facebook once had a ‘how do you know this person’ feature which they have sidelined; but for now I prefer to keep things as black and white as possible.

However, as business connections start to invade our social space and in anticipation of the future problem this will create, I’m thinking about putting my ‘friends’ into some useful and meaningful categories. Why? Well it should allow me to maintain a better relationship with them, and more importantly not spam them with unwanted notifications and updates. So towards this end I have come up with the following categories:

  • Friends and family - my real friends
  • Suppliers - actual and potential
  • Buyers - actual and potential
  • Advisers - for information, advice & / or support
  • Colleagues - current and ex (school, university, work, etc. We had a shared time based experience, but that’s all)
  • Social - everyone else I know and might meet socially
  • Others - I can’t recall how we connected, but I’m not deleting you just yet

Although this is still a work in progress, I feel it starts to address one of my concerns with social networks; namely how do I manage my connections in a way that adds real value to my time and network activity.

Putting these categories aside for a second; what I find interesting is what these names say about the nature of connection and in particular the level of implied activity between you and them. Distinctions such as these may not be that important today, but when social networks take over more of our lives, by adding the commercial transactions that will ultimately justify their existence, these categories will become more important. Maybe I should adopt a ‘folksonomy‘ that helps index my contacts and conveys our relationship at the same time. So how about, rather than simply calling someone a ‘friend’, ‘contact’, or ‘connection’; why not call them a: drinking buddy, team mate, lover, soul-mate, co-workers, school mates, etc. or are these too American to be universally acceptable?

Flying from/to Cardiff

March 7th, 2008

Every capital city needs good transport links. As the airport for the Welsh capital, Cardiff International (CWL) operates as the gateway for many visitors to Wales. If you’re wondering if Cardiff is on your route, the following destination table - courtesy of flyghts.eu - should help answer your question.

Bulgaria

Bourgas (BOJ) Thomsonfly

Canada

Toronto Pearson, ON (YYZ) Flyglobespan
Toronto Pearson, ON (YYZ) Zoom Airlines
Vancouver, BC (YVR) Zoom Airlines

Channel Islands

Jersey (JER) BMI Baby
Jersey (JER) Thomsonfly

Cyprus

Larnaca (LCA) Thomsonfly
Paphos (PFO) Thomsonfly

Czech Republic

Prague (PRG) BMI Baby

Egypt

Sharm el Sheikh (SSH) Thomsonfly

France

Bordeaux (BOD) Air France
Lyon Saint Exupery (LYS) Air France
Marseille Provence (MRS) Air France
Nice (NCE) Air France
Paris Charles de Gaulle (CDG) Air France
Paris Charles de Gaulle (CDG) FlyBE
Strasbourg (SXB) Air France
Toulouse Blagnac Airport (TLS) Air France

Greece

Corfu (CFU) Thomsonfly
Heraklion (HER) Thomsonfly
Kefalonia (EFL) Thomsonfly
Kos (KGS) Thomsonfly
Rhodes Diagoras International (RHO) Thomsonfly
Zante Zakynthos (ZTH) Thomsonfly

Holland

Amsterdam Schipol (AMS) KLM
Amsterdam Schipol (AMS) BMI Baby

Ireland

Cork (ORK) Aer Arann
Dublin (DUB) Aer Arann

Italy

Naples (NAP) Thomsonfly

Malta

Malta (MLA) Thomsonfly

Mexico

Cancun (CUN) Thomsonfly

Portugal

Faro (FAO) Thomsonfly
Faro (FAO) BMI Baby
Faro (FAO) Monarch Airlines
Funchal Madeira Airport (FNC) Thomsonfly

Spain

Alicante (ALC) BMI Baby
Alicante (ALC) Monarch Airlines
Alicante (ALC) Thomsonfly
Barcelona El Prat Airport (BCN) Thomsonfly
Girona Costa Brava Airport (GRO) Thomsonfly
Gran Canaria (LPA) Thomsonfly
Ibiza (IBZ) Thomsonfly
Lanzarote (ACE) Thomsonfly
Lanzarote (ACE) First Choice Airways
Lanzarote (ACE) XL Airways UK
Lanzarote (ACE) Monarch Airlines
Malaga (AGP) Thomsonfly
Malaga (AGP) BMI Baby
Menorca (MAH) Thomsonfly
Palma de Mallorca (PMI) Thomsonfly
Palma de Mallorca (PMI) XL Airways UK
Palma de Mallorca (PMI) BMI Baby
Puerto Del Rosario, Fuerteventura (FUE) Thomsonfly
Reus (REU) Thomsonfly
Tenerife South (TFS) Thomsonfly
Tenerife South (TFS) First Choice Airways
Tenerife South (TFS) Monarch Airlines

Switzerland

Geneva (GVA) BMI Baby

Tunisia

Monastir (MIR) Thomsonfly

Turkey

Bodrum Milas (BJV) Thomsonfly
Dalaman (DLM) Thomsonfly

United Kingdom

Belfast International (BFS) BMI Baby
Edinburgh (EDI) BMI Baby
George Best Belfast City (BHD) FlyBE
Glasgow (GLA) BMI Baby
Newcastle (NCL) Eastern Airways

United States

Orlando Sanford, FL (SFB) XL Airways UK
Orlando Sanford, FL (SFB) Thomsonfly

 

£24m to prepare 1200 Welsh Tourism Businesses for the digital age

February 27th, 2008

Today a colleague emailed details of a new listing on the Welsh Assembly’s Sell2Wales website. It appears the Assembly is inviting suitably qualified companies to quote for Writing the WEFO (funding) application for the Digital Tourism Business Project“.

So what is this all about and more importantly what can a £24m ‘Digital Tourism’ project do for Welsh Tourism?

According to the Project’s RFQ the “Digital Tourism Business Project aims to transform both the data infrastructure and strategic landscape of Wales.”

The intention is to “deliver an environment whereby the tourism industry … can use a definitive and accessible information feed as part of a platform for marketing and the development of innovative business networks” and “prepare tourism in Wales for integration into a wider digital business network.”

In order to achieve this it is proposed that the project will:

  • Provide innovative opportunities for tourism SME’s to fully embed ICT in business marketing and business processes including environmental best practice.
  • Create virtual tourism business networks in order to create wider industry penetration and increase business generated in the online/digital marketplace.
  • Establish an innovative digital tourism business framework to encourage additional digital/online business enquiries and ensure that efficient technological structures are in place so that enquiries generated can be easily and quickly converted by SME’s to improve bookabilities at all levels.
  • Provide networking opportunities for tourism SME’s to capitalise on business opportunities stimulated by Visit Wales and encourage technological improvements & enhancement to key partner websites to further assist businesses
  • Create a new e-CRM approach to working with tourism SME’s and establish support channels for SME’s
  • Establish and implement a SME engagement Programme with ICT surgeries, focused tourism ICT advice and signposting to other providers

As a user of VisitWales data WalesCymru.com applauds this initiative. Access to high quality multilingual profiles, feature lists, accessibility details and availability - all updated by their owners in real time - can only help in the digital marketing Wales.

Let’s hope the project can deliver this promise, is inclusive in coverage, and embraces open systems and internationally recognized data formats.

The only concern is likely to be with the investment averaging £20,000 per operator. Some may question if this a good use of public money.

52 Brains Pubs added - which is your favourite?

February 18th, 2008

Everyone has a favourite pub - no seriously, even those who don’t like alcohol are still likely to have a favourite. It’s with this in mind we’re pleased to announce the addition of 52 new WalesCymru.com listings - all of them SA Brain’s Public Houses. Ok, this is not the full list of pubs in Wales, far from it. It’s also less than a quarter of the Welsh Brains Pubs, but it’s a start.

Why is this important?

I speculate that many customer focused businesses are now taking a serious look at Social Networks and the role community sites, such as WalesCymru.com, have in building brand and a deeper customer relationship. As these sites are expensive to develop and take time to build a user base, it makes sense to test the waters before embarking on their own social media offering. I’m not sure this is Brains’ thinking - maybe they’re just helping out a new Welsh start-up - but in making these listings available to WalesCymru.com users, some understanding of a public review site will be gained. This is where we need your help.

SA Brain - Hymn(s) and (a)rias

Review your favourite Brains’ Pub

In the spirit of pub researchers everywhere, I encourage all our users to check out these new listings and to post reviews for your favourite pub. If your local or personal favourite is not listed, please accept our apologies - it will be added shortly. In the meantime I’m sure, if you like pubs, you’ll find one here you’ve frequented - I know I’ve watched Wales’ games at several of these in recent memory.

123,000 people, 1,989,229 page impressions, each month

February 7th, 2008

Learning a new language allows you to understand more about the world. In this respect the web community is just like any other; with it’s own culture, norms and language. If you know the language you have a much greater understanding how the community works and better access to the benefits that engagement provides for you and your company.

It was with this in mind I wonder how many people still don’t know what site visitors and page impressions actually mean.

Take today’s Western Mail which includes several large ads for their JobsWales site, promoting the fact (audited by ABC Electronic, so it must be right) that 123,000 people log onto their site and produce 1,989,229 page impressions each month.

Personally I think these very impressive figures are correct and reflect the way Wales’ 2m web users now access information; although they may also be misleading depending on how they are produced.

Let’s start with ‘people’ or ‘unique users’ as some sites call them - be careful these are different entities.

Did you know that many sites still count a visit from an automated ‘bot’ as a site visitor (person). Bots are used by Google, and around 60,000 other search engines, to produce their index of the web. Without then you would not appear in their search list, so they provide a very valuable service. As the web changes each second these bots have to revisit sites many times each month if they are keep up to date (as a site owner you can set the frequency of visit to be higher or lower). Why is this important? If you look closely at any servers’ web logs (the record of who actually visited and when), you see ‘bots’ make up between 50% and 90% of site visitors. As these bots trawl the site to index content, they can also make up a large percentage of the ‘page impressions’ (the number of times a ‘page’ is viewed).

Official Site Auditors (and here ABC Electronic are the most widely used) record Unique Users as someone with “a unique and valid identifier” and distinguish ‘actual people’ from ‘bots’ through the use of either: (i) IP+User-Agent, (ii) Cookie, and/or (iii) Registration ID.” (Cookies and Registration ID are the most accutrate as they are harder to automate, although not impossible -see Captcha Code for more details, if you’re interested).

I have no intention of discouraging companies from advertising online - I’d be a fool to do this as this is my business - and for the reasons stated above I am inclinced to believe the JobWales website gets 123,000 real people visiting each month and viewing on average 16.2 pages each. All I’m suggesting is that when you come to advertise online, that you measure results by the number of genuine and useful enquires you get and not by some reported readership, visitor number or impression stats that have limited commercial value.

WANTED: Ruby on Rails Developer

February 4th, 2008

Are you inspired by 2nd generation sites and want to work at the forefront of web development in Cardiff? Then we have the ideal job for you.

As an experienced rails developer you’ll be building clean, elegant and (re)usable code and web applications in Ruby on Rails, AJAX, PHP, Java, Javascript, CSS, HTML, XHTML, XML, and SQL.

To see what we expect, simply check out http://www.WalesCymru.com and let us know if you’re interested, and also how you’d develop this live (beta) site.

Hours: Full-Time. Holidays: Generous. Working Style: SCRUM. Rewards: Open ended.

This job is salaried and pays from £24,000 pa, although a senior developer can expect to earn more.

Share options are also a possibility as you’ll be producing some kick ass applications!

Email: rails@WalesCymru.com

WalesCymru.com celebrates first three months

February 3rd, 2008

WalesCymru.com celebrates three months since going live, and what an eventful three months they’ve been.

We have been very impressed with the reception we have received and with the quality of information that has been added. Yes, there has been the occasional piece of ’self-promotion’ or advertising copy masquerading as a review, but that’s par for the course on the modern internet and most of these have been removed within hours. What is far more impressive is the 1500 businesses that have been added or claimed, the 10,000+ unique visitors and the growing number of genuine *positive* reviews posted by actual customers, outnumbering negative reviews by 20:1.

From our side we’re working on some outstanding issues, stepping up our Search Engine Marketing, and scoping a range of new features that we believe will greatly improve the quality of our presentation and the ease with which listings can be found and accessed. In all over 40 improvements are planned for release in the next three months, so if you haven’t done so already now might be a good time to check and if necessary update your listing.

In the meantime, at this three month anniversary, we’d like to take this opportunity to say ‘Thank You’ to our users - it’s you, after all, who will make this site into the community resource that Wales needs and deserves.

‘Must See’ attractions in Wales

January 26th, 2008

We all have our list of top attractions; the places you can’t miss seeing when you visit a new place. To get you started, here are a few items that will appear on most people’s lists:

The Capital

Cardiff Castle - http://www.cardiffcastle.com
Castle Coch - http://www.castellcoch.info
Llandaff Cathedral - http://www.llandaffcathedral.org.uk
Museum of Welsh Life - http://www.nmgw.ac.uk/mwl
National Museum and Gallery of Wales - http://www.nmgw.ac.uk
Millennium Stadium - http://www.cardiffstadium.com
Wales Millennium Centre - http://www.wmc.org.uk

Towns / Cities

Conwy - http://www.visitconwy.org.uk
Hay on Wye - http://www.hayfestival.com/wales/
Machynlleth - http://myweb.tiscali.co.uk/llyncau/civic/start.html
Swansea - http://www.visitswanseabay.com
St David’s - http://www.stdavidscathedral.org.uk

Castles

Carreg Cennen - http://www.castlewales.com/carreg.html
Harlech Castle - http://www.castlewales.com/harlech.html
Powis Castle - http://www.castlewales.com/powis.html

National Parks & Gardens

Brecon Beacons - http://www.breconbeacons.org
Pembrokeshire Coast - http://www.pcnpa.org.uk
Snowdonia - http://www.eryri-npa.co.uk
Aberglasney - http://www.aberglasney.org
National Botanic Gardens of Wales - http://www.gardenofwales.org.uk

 

NB. the web links are to the ‘official site’, or to ones I think a better!

 

Astroturfing, Pitching and Ghostwriters

January 23rd, 2008

The way we market ourselves is changing. Major brands, travel destinations, and even government agencies are spending £m’s on viral campaigns that use ‘managed’ social media postings to market themselves.

However, in commissioning these YouTube videos and mobile games, paying bloggers through inducements and PPC advertising, and sponsoring peer review websites and podcasts, are these organisations crossing the line? Should corporate PR and marketing be allowed to invade ‘our’ personnal space with social media that is designed simply to manipulate the way we think about them, their products and services?

The fact we have terms and even a code of conduct for these sponsored social media marketing activities, indicates just how widespread it has become. So you know what to look for, here are a few terms lifted from the Chartered Institute of Public Relations (CIPR’s) November 2006 consultation document “Social Media Guidelines“:

Astroturfing is the practice of creating the impression of independent, popular support by means of an orchestrated public relations exercise. The underlying idea of faking grassroots support gives rise to the term, which was coined from the word AstroTurf (artificial grass).

In the context of social media, astroturfing could include the creation of a dedicated blog, posting comments on others’ blogs or on message boards, or submitting ‘amateur’ videos to YouTube; all designed to give the impression of spontaneous support for an product, company or service.

Pitching. With the proliferation of respected bloggers and ‘impartial’ social media sites, a growing number of companies are now ‘actively engaging’ with the most fashionable and popular of these sites and incorporating them into their communications strategies. This active engagement, or Pitching to bloggers, has become commonplace for larger brands; although has also not eluded smaller companies, many of who are will not hesitate sending press releases, corporate videos, prototypes and promotional material to sites they know are popular in their industry sector.

Ghostwriters are another group to look out for. The term is borrowed from the publishing industry and is where a professional writer is paid to write books, articles, stories, or reports which are officially credited to another person, typically a celebrity, company executive or political leader. Within the context of social media ghost writers post professionally written reviews and favourable editorial intended to generate and / or support viral marketing.

Let’s face it, this is simply good marketing, despite what the junk food protestors might say; isn’t it?

Just be aware, everything you see or read out there is not genuine.

New networking club (Clwb) launched in Cardiff

January 18th, 2008

The launch event of what has been called “Wales’ hottest business club” was held last night at the Park House, Cardiff.

Originally set-up by Spindogs‘ Liam Giles and John Hurst as the Facebook group ‘Welsh Business Networking‘ in September 2007, this new networking club aims to facilitate greater communication between like minded Welsh business people.

Using his growing Facebook group membership to good effect, John officially launched the club last night under the name ‘Clwb’ at an event attended by over 130 people, with another 40 or so on the reserve list. If anyone still questions the role Facebook and online networks now have in everyday business these numbers alone should dispel any doubts.

Clwb logo

According to the website the Clwb it has one simple aim: “To provide a platform to assist Welsh entrepreneurs and ambitious business professionals to become more successful.”

This platform includes:

  • EVENTS - A definitive list of Welsh business events
  • REVIEWS - The ability to review business events
  • SUPPORT - Relevant information and knowledge on a variety of business topics
  • ADVICE - Business advice from some of Wales’ most successful business people
  • NEWS - All the latest business news from around Wales
  • OFFERS - Access to exclusive benefits, priviledges and services
  • NETWORKING - Networking events organised by Clwb for the members
  • SEMINARS - Providing a forum for sharing the best of Welsh business acumen

Membership is free and carries a number of benefits.

Check out the website for more info: http://www.theclwb.co.uk

Happy networking …